This Best Practice paper, is an updated and revised version of Merry Baskin's 2010 paper, Consumer insight. Merry Baskin is founder of the planning consultancy Baskin Shark and a frequent contributor ...

With this data, the engine helps companies learn about consumer perceptions ... real-time insights by employing a subscription model. Markets change rapidly, which means businesses must adapt ...

The first-generation Insight, introduced for the 2000 model year in the U.S., was a small two-seat hatchback that pioneered hybrid technology in North America a year before the Toyota Prius ...