Elmo Lewis in 1902. However, the growing influence of the consumer's voice in an always-on digital environment has made obsolete many of the assumptions that underlie that funnel-based view of how ...

The shift from traditional marketing methods to digital strategies has brought about a new era of consumer engagement. Yet, many businesses struggle to keep pace with these changes. A brand’s ...

With consumer preferences rapidly and continually changing, the conventional approach creates a massive human bottleneck and ...