The only communications that influence the purchase are between the consumer and the brand. If consumer engagement can no longer be explained by the brand-managed funnel, what construct accurately ...

The shift from traditional marketing methods to digital strategies has brought about a new era of consumer engagement. Yet, many businesses struggle to keep pace with these changes. A brand’s ...

Google's strength lies in its dominance in cloud services through Google Cloud Platform (GCP), coupled with its leadership in ...

With consumer preferences rapidly and continually changing, the conventional approach creates a massive human bottleneck and ...

Jeff writes about Gen Z, loyalty & sports. In the ever-evolving landscape of consumer engagement, loyalty programs have entered a new era marked by hyper-personalization, a highly anticipated ...

Digital product personalization startup Aampe Inc. said today it has closed on an $18 million Series A funding round that ...