A condominium describes the absolute ownership of an apartment in a multi-unit building based on a legal description of the air space the unit actually occupies. Common areas such as the land, the ...

Most marketers say traditional advertising is the most effective means of influencing buying decisions, yet consumers say advertising is one of the least-trusted influences, according to a recent ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

Consumers across the globe are increasingly making buying decisions based on their political views, with a sharp rise in brand nationalism since last year, according to new research. The "Edelman ...