We model the behavior of the people around ... and to glean insight into consumer purchasing decisions. Different Learning Theories Learning theory tells us how we take in and process information ...

As the business world evolves, so do consumer habits and tastes. Customer behavior is the most vital component to crafting a great marketing campaign. However, customers are only human ...

This course introduces students to new topics and approaches in consumer behavior research. As such, the topics will change from year to year, and students will be challenged to further develop the ...

The takeaway? Herzberg's two-factor theory offers a powerful lens through which to understand the growing importance of green motivators in consumer behaviour. As we navigate this pivotal moment ...