Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

This course introduces students to new topics and approaches in consumer behavior research. As such, the topics will change from year to year, and students will be challenged to further develop the ...

We model the behavior of the people around ... and to glean insight into consumer purchasing decisions. Different Learning Theories Learning theory tells us how we take in and process information ...