Consumer behavior—or how people buy and use goods ... Marketers often exploit cognitive shortcuts, known as heuristics, to convince consumers to make purchases. One example of this is the ...

Zaltman, Gerald, Nancy Puccinelli, Kathryn A. Braun, and Fred W Mast PHD. "Implicit Predictors of Consumer Behavior." Harvard Business School Background Note 502-043, October 2001. (Revised March 2002 ...

Marketing psychology is the study of how people’s thoughts, feelings, and behaviors influence their buying choices. It helps ...

This theory is also known as social cognitive theory ... to understand the roots of behavior and mood, the importance of role models, and to glean insight into consumer purchasing decisions.

Another option is leveraging cognitive capabilities to learn more about that particular traveler’s activity preferences. If a brand knows that consumer is an avid skier, it can send a 20 ...