Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

While PE excels at financial and operational restructuring, firms sometimes overlook the strategic imperatives required to ...

Known for his deep expertise in analytics and process improvement, Manoj Gudala has consistently delivered high-value ...

On the contrary, they will be receive the tailored advertisement because highly detailed consumer behavior suggests that ... data being collected, and the analysis of that data which is done ...