Sam Scott returns to mark the homework of 2024 marketing predictions in his column, The Promotion Fix. It’s an annual ...

Artificial Intelligence (AI) is having a significant impact on the marketing discipline in several areas including content creation, image generation/modification, chatbots, marketing automation, ...

In his college courses at Stanford University, Jehangir Amjad poses a curious question to his students: Was the 1969 moon ...

On Thursday, OpenAI released a research preview of "Operator," a web automation tool that uses a new AI model called Computer-Using Agent (CUA) to control computers through a visual interface.

AI is transforming marketing, but too many companies use it without a clear plan, consistent policy or targeted use cases. No wonder we hear stories of mixed results. AI isn't a quick fix—it's a ...

In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. It's no longer a question of whether AI will dominate; rather, the question is what ...

With the widespread application of AI technology in the advertising field, the increase in advertising monetization rates is ...

While OpenAI’s new agent program, Operator, promises operational efficiencies and personalized marketing opportunities, it ...

Search Engine Land » PPC » Google Ads plans major AI Push in 2025, reshaping search marketing Chat with SearchBot Please note that your conversations will be recorded. Google Ads is preparing ...

Enabling Claude to interact directly with computer software in the same way people do will unlock a huge range of applications that simply aren’t possible for the current generation of AI ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here’s what marketers need to know.