Some examples of B2B business models include: B2C stands for business ... Turning them into customers. B2C brands use social media marketing tactics to promote brand awareness and drive sales.

Discover how Ingram Micro applies B2C strategies to enhance B2B sales, focusing on personalization, efficiency and ...

Nowadays, many B2B events include social media stars in their guest lineups. B2C companies can use these B2B tactics to engage attendees and create a more interactive and immersive experience.

B2C marketing thrives on hyper-personalization. Automated messages use customer data to target specific needs and interests. B2B personalization might involve tailoring messages to a company’s ...

Cognizant released a study on young consumers’ increased use of AI, and discussed how that will impact designing AI systems ...

Kate discusses how to approach ABM within the higher education sector, cross industry collaboration and how she’s applying ABM to both the B2B and B2C sides of the business. If you want to learn more ...