The development of a comprehensive communication strategy and plan is most effective when it adheres to proven principles and is designed to proactively address key stakeholders and their concerns.

Once developed ensure that the brand strategy plan is disseminated across the organisation to all personnel that are affected by the plan, e.g. investor relations, PR, corporate communications ...

Directors agreed that the Communications Strategy should be reviewed more regularly, with formal reviews scheduled on a five‑yearly basis. They welcomed the proposal for annual updates to the Board on ...