Blue optic brighteners coat the teeth for an instant whitening effect, the likes of charcoal or silica ... and fast teeth-whitening results, Colgate’s Max White formula is on hand.
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Max grew up in Rochester and has a passion for journalism and the city of Detroit. His journalism passion started at Stoney Creek High School and continued through his years at Wayne State University.
Oberholzer-Gee, Felix, Dennis Yao, and Filipa Azevedo Jorge. "Brighter Smiles for the Masses--Colgate vs. P&G." Harvard Business School Case 706-435, December 2005. (Revised February 2019.) ...