Sprite Chill Cherry Lime was Coca-Cola’s top-selling innovation of 2024 in North America. The soda offers a cherry-lime ...

Social media users spotted Sprite Tropical Mix back in stores and the early 200s nostalgia starting hitting hard.

Cola's Thums Up was the first brand from the company's stable to become a billion-dollar brand in 2021, followed closely by ...

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

According to Marketing Dive, Sprite Chill made $50 million in retail sales after just 21 weeks, making it the top-selling new Coca-Cola product of the year—so giving the drink a permanent spot was a ...

Coca-Cola India prepares for summer with increased production, expansion plans, and introduction of new brands like ...

Beverage marketers are keenly aware that not all product launches will succeed. Coca-Cola Spiced, which launched last year as a “permanent” addition to the Coke lineup, was discontinued before the end ...

Cola is bringing global sports drinks brand BodyArmorLyte to India this summer and expects ThumsUp and Sprite to become $2 ...

Coca-Cola, which operates in the Indian beverages market, sees this to be another big blockbuster summer, like one it had in ...

WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is ...

New Delhi: Beverage major Coca-Cola is bringing global sports drinks brand BodyArmorLyte to India this summer and expects ThumsUp and Sprite to become USD 2 billion brands, its Vice President ...