Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

To democratize Al and make it more approachable, Coca-Cola invited everyone to "Create Real Magic" to celebrate the power of creativity. And they did it by handing over some of its most iconic assets ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

And the cherry on top? The videos concludes with the tagline “Coca-Cola… Real Magic”, after delivering what is arguably the fakest attempt at delivering festive cheer. India stands out in ...

A small disclaimer at the bottom of the ad reads - “Created by Real Magic AI.” According to Coca-Cola, the original ad featured three real 40ft trucks, weighing two tonnes each. They were ...