Coke prints a unique PIN under the bottle cap which acts as a proof of purchase. Rogers subscribers who text the under-the-cap PIN number to the short code 42653 get $0.75 off their mobile phone bill ...

Some of the names include Mum, Dad, Mate and Friends. Coca-Cola claims that the list of names will cover 80 percent of the British population. The digital elements enable consumers to share a virtual ...