Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend - and will appear on TV. But the reaction to it has been mixed ...

Coca-Cola solely used artificial intelligence to generate this year’s Christmas advert instead of casting a person to play Santa Claus. The 15-second recreation of its famous “Holidays are ...

Coca-Cola is the original Christmas advertiser ... A daunting but clear brief: our Christmas throne was under threat. Our iconic Christmas assets had become seasonal wallpaper and other brands had ...

In 2022, Coca-Cola, the Christmas monolith, rewrote the rules with an insightful campaign idea and innovative media approach. A daunting brief: the Christmas throne was under threat. Our iconic ...