New Coke was still on the market and remained so for 17 years, although it was renamed Coke II in 1990 before finally being ...

In the book, "Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)," Butler and co-author Linda Tischler explore these seven strategies, which we've explained ...

A user recently raved about its classic design ... logo I can't unsee it whenever I look at it." Another chimed in with ...