Coca Cola, one of the world's most renowned brands, is instantly recognisable by its signature red packaging and swirling white script. Over time, as the company introduced new iterations of its ...

also designed its logo and crafted its color palette to maximize Coca Cola's recognizability. Because of him, it is extremely easy to locate a bottle or can of Coke in any grocery store ...

Coca-Cola commissioned the bottle design as a piece of defensive marketing, but began promoting the shape as much as the logo and product. Even after plastic replaced glass as the standard means ...

Shelf of Coca Cola bottles with yellow caps - MDV Edwards/Shutterstock Since the early 1890s, Coca Cola has sported its iconic red packaging. Frank Mason Robinson, the man who actually named the drink ...

Coca-Cola commissioned the bottle design as a piece of defensive marketing, but began promoting the shape as much as the logo and product. Even after plastic replaced glass as the standard means ...

Today, bottles of Coca-Cola that are kosher for Passover have yellow caps instead of the traditional red ones. In addition to the yellow cap, the bottle has a Passover certification symbol.

Coca-Cola is to test a paper bottle as part of a longer-term bid to eliminate plastic from its packaging entirely. The prototype is made by a Danish company from an extra-strong paper shell that ...

omnipresent smartphones. Last year, Coca-Cola leveraged mcommerce to make it easy to order a customized bottle of Coke bearing a name in place of the brand?s logo and have it delivered, as part of the ...

I'd happily pick up a bottle of this, at least the Zero Sugar ... It's also a cool-looking can. The Coca-Cola logo is pixelated with a purple background – also adding to my Parma Violet senses.

Coca Cola strips the labels from its Sprite on-the-go rPET bottles in the company’s first U.K. trial of label-less packaging.