As far as Diddy's Ciroc vodka goes, using grapes is rather ... You see this in his videos, the gold bottles, he raps about it all the time, and this has now become one of his most valuable assets ...

Diageo Plc is in early discussions with potential buyers amid declining sales and a recent lawsuit settlement with  Sean ‘Diddy’ Combs.

Diddy attends The After hosted by Diddy and Doja Cat powered by Ciroc Premium Vodka and DeLeon Tequila at Club Love on May 01, 2023 in New York City. © 2024 Fortune ...

According to the Post and other press reports, Diddy has formed a partnership with DeLeón—which was founded about five years ago by Brent Hocking—and will feature the brand tonight at a New Year’s Eve ...

Cîroc vodka on display at the 28th Annual Elton John AIDS Foundation Academy Awards Viewing Party on 20 February 2020 in West Hollywood, California. Credit: Mike Coppola/Getty Images Diageo has ...

(Bloomberg) -- British spirits group Diageo Plc is exploring a sale of Cîroc Vodka, a brand once backed by music mogul Sean “Diddy” Combs, according to people familiar with the matter. The company has ...