The truck he drives is a bright yellow short-bed stepside Chevy C-10, by popular acclaim known as the "$50,000 pickup." Yes, it's been mas­saged, and yes, the price tag is probably accurate.

Prices shown are the prices you can expect to pay for a 1978 Chevrolet C10 Pickup 1/2 Ton Stepside Shortbed across different levels of condition. Edit options.

Prices shown are the prices you can expect to pay for a 1965 Chevrolet C10 Pickup 1/2 Ton Stepside Shortbed across different levels of condition. Edit options.

A meticulously restored 1969 Chevy C10 Custom Pickup with a 430HP LS3 engine and luxury interior goes up for auction. A 1969 ...

The 1967 Chevy C10 is reborn thanks to Velocity Restorations, merging its iconic design with cutting-edge technology. This restomod features a rear-wheel-drive chassis designed by Roadster Shop ...