In a world where everyone is chasing Pop-Tarts Bowl clout, Cheez-It stands above the fray as arguably the thirstiest of the postseason sponsors. Not only were there multiple dedicated Cheez-It ...

That even includes the Cheez-It Citrus Bowl. Shortly after the ceremony finished up on the field, the newly married couple was driven over to their afterparty site in the right corner of one of ...

CHICAGO — Kellanova is expanding its Cheez-It cracker brand with two new pizza-inspired flavors.

Illinois is no stranger to late heroics. The Illini entered Tuesday’s Cheez-It Citrus Bowl, leading the nation with four fourth-quarter comebacks. Once again, things would come down to the final ...