"I don’t think anyone else will ever be able to say they got to marry the love of their life by a big Cheez-It in front of 50,000 people!" the groom tells PEOPLE Cheez-It A Cheez-It superfan ...

That even includes the Cheez-It Citrus Bowl. Shortly after the ceremony finished up on the field, the newly married couple was driven over to their afterparty site in the right corner of one of ...

A couple got married during the Cheez-It Bowl on Tuesday in what was a spectacular scene. Erin Doolin and Erik Yates are from Frederick, Maryland, and they won a contest to get married during this ...

In a world where everyone is chasing Pop-Tarts Bowl clout, Cheez-It stands above the fray as arguably the thirstiest of the postseason sponsors. Not only were there multiple dedicated Cheez-It ...

Illinois is no stranger to late heroics. The Illini entered Tuesday’s Cheez-It Citrus Bowl, leading the nation with four fourth-quarter comebacks. Once again, things would come down to the final ...