How can the sport make the other bowl games mean something? That's easy: you allow companies like Pop-Tarts and Cheez-It to entertain the masses. The Pop-Tarts Bowl has been a grand slam since its ...

Do you love going to food truck events? Are Cheez-Its your favorite snack? Well, Cheez-Its has a delightful surprise for you.

It left numerous folks on the application wondering how this happened. “I ate blue Cheez-Its,” Em says at the top of the video, looking into the camera. Her lips are visibly tinged blue ...

Tim Newcomb is an award-winning journalist who has traveled the world covering a variety of topics. He’s been a regular contributor for TIME, Sports Illustrated, Popular Mechanics, Wired, New ...

The Pop-Tarts Bowl — complete with edible mascot — is coming on Dec. 28, the Cheez-it Citrus Bowl is Dec. 31 and the Orange Bowl is on Jan. 9, 2025. Sadly, there are no Florida bowls named ...

Erin Doolin and Erik Yakes tied the knot in a "Two-Minute Timeout Wedding" at the Cheez-It Citrus Bowl on Dec. 31 The superfan couple won the "Football Fantazees" contest, scoring the on-field ...