Here’s how this rapidly evolving channel will change how advertisers connect with viewers in the new year. The post CTV ...

Said Pledge CEO James Citron: "As a LA-based company, Pledge is deeply rooted in the community affected by these wildfires.

“Jonathan is one of the brightest minds in TV and CTV advertising research and a proven innovator,” said Dave Morgan, CEO and founder of Simulmedia. “His ability to rethink how we measure ...

Double-Digit Growth Projected for CTV, Social Media, and Retail Media While overall ad spend growth is projected to be lower ...

According to agencies based in the US, 86% predict that advertiser spending on YouTube will stay steady or increase in 2025, with 42% indicating budgets will stay the same and 44% planning to increase ...