Which common customer data mistakes are causing potential customers to take their business elsewhere? The 2024 study, conducted by Adobe, reveals the common customer data mistakes to avoid ...

This not only improves customer satisfaction and loyalty but also drives business growth. For instance, Khoros mentions that 86% of buys turn to long-term clients and brand champions because of ...

So why is customer retention so important? Well, for starters, there’s an old business rule that says it’s six times more ...

Understanding why customers are leaving your business takes attention, not assumptions. Read on for proven ways to catch issues early and keep more clients around for the long run. We'll be in ...

Women and teens are fleeing shopping malls. Women are visiting the mall about eight times per year, down from 18 times annually in 2014, according to a new Piper Jaffray survey. The share of women ...

Companies with a heavy dependency on consumer data are at an interesting crossroads. In media and entertainment, the reliance on first-party data is greater than ever as pressure mounts to shift to ...

For all those companies that don’t acknowledge customers when they share feedback—good or bad—this article is for you.