It happens more often than you think, and it happens because of the false belief that branding is simply about creating a slogan and a logo that millions of people will recognize and remember.

Tough” tagline for an amazing 27 years it becomes crystal clear that a great tagline goes a long way. Which of these taglines do you think has done the most for its respective brand?

Devised by the translation and copywriting agency franklyfluent, the guerrilla ads feature deliberately bad rewrites of ...

This tagline is one of the primary graphic tools used to express CU Boulder’s visual strategy. The tagline is set in Helvetica Neue Extra Black Condensed. To provide a cohesive, strategic approach to ...

Caroline Castrillon covers career, entrepreneurship and women at work. Whether you know it or not, you have a personal brand. When you Google yourself, what pops up? These results are the first ...

These two words are more than Morehead State’s brand tagline. They convey an invitation and a promise for students not just to soar but soar higher. We invite students to find their purpose and ...

Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...

Philo has unveiled a brand refresh that leans into its reputation as a cost-conscious streaming television service, while ...

Amid its change of strategy, Pret has unveiled a new brand purpose and visual identity, underpinned by its new tagline, ‘Pret. Makes every day’. The tagline’s dual meaning aims to emphasis the brand’s ...

Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist. Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your ...