Instead of the common blue beer cans, Bud Light decided to go with a new black can with the Lions' logo on the front. The Lions earlier this year revealed new uniforms, including an all-black look.

(Photo by Richard Bord/Getty Images for Cannes Lions) While Bud Light’s come back remains to be seen, I can’t help but wonder what the real wake-up call for the industry might be. According to ...