These trends signal a shift toward more personalized, and innovative approaches to personal branding. To stay ahead, align ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Greyser, Stephen A., and Mats Urde. "What Does Your Corporate Brand Stand For?" Harvard Business Review 97, no. 1 (January–February 2019): 80–88.

And along with this expansion comes the issues of gauging brand appeal and making localized changes to branding as needed. Everyone wants to feel seen. For brands to be successful, they must ...

becoming a brand is a challenge. By Paul Sullivan This article is part of our special section on the DealBook Summit that included business and policy leaders from around the world. If you’re ...