Your market position has a big impact on brand recognition ... The Gartner Magic Quadrant is not often described as a perceptual brand map; but, in fact, it has all the elements of one. It shows you ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs ... First, they show how close customers perceive your brand to be relative to ...