The casual-dining chain will start promoting permanent value meals after its traditional strategy of limited-time offers fell ...

As these tools become more sophisticated, CMOs need to understand how to integrate these tools into broader marketing ...

The Drum sat down with Getty Images to find out how brands can best build consumer trust and drive engagement in an AI-powered future. Whether it’s a shot of Taylor Swift backing Donald ...

Although they have massive budgets we can’t match, we can still borrow some of their techniques to make our communications pop and strengthen our personal brand. Here are seven important lessons ...

The best author for that playbook is the CMO. With the right strategy, marketing teams can help their companies survive a crisis and uphold a positive customer experience, while preserving brand ...

Augmented Reality (AR) is much bigger than a buzzword. When it comes to brand building, it’s a must-have marketing tool every marketer should have in their arsenal. As more marketers look to adopt AR, ...

Peter Stern will be with Ford for several more weeks, and Mike Amend, chief enterprise technology officer, will replace him ...

The Galaxy S25 Ultra could debut in a standard titanium version, potentially a take on the Apple iPhone's Natural Titanium colorway. Rumors so far suggest that Samsung will launch the Galaxy S25 ...

“Only a handful of select millionaires and billionaires are trying to buy this election because they know that I fight for people not corporations,” Low told Playbook. Liccardo has jabbed ...

Dublin, Nov. 04, 2024 (GLOBE NEWSWIRE) -- The "New Loyalty Playbook: Strategies From Leading Brands" report has been added to ResearchAndMarkets.com's offering. This report evaluates top 100 brands' ...

NeuThrone, an AI-driven luxury streetwear brand, launches VISIONARIES sunglasses featuring "deepfake camouflage" to prevent ...