Greater representation of CMOs on boards could be instrumental in achieving growth through customer trust, brand building and ...
Eli Lilly and Company chief corporate brand officer Lina Polimeni described the new format as a “big evolution” in the ...
Sherri Chambers on Monday was named chief marketing officer at Hearst Magazines, according to the company's president Debi ...
On the occasion of the unveiling of the new Guggenheim logo, Observer took a deep dive into the world of museum branding.
The Los Angeles-based personal finance company wants to expand consumers’ perception of the brand.