The foundation of any enduring brand is trust, and without a strong brand, it's hard to drive demand that lasts.

For many startups, frugality is a necessity. It can also be a choice and a keen motivator. Take Zoho for example, which hit ...

Many performance marketers are questioning whether they can afford to spend on direct-response campaigns to grow or maintain ...

Sustainable marketing, when done effectively, not only helps the planet but can also boost a brand’s image and foster ...

Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention.

Performance marketing has become the go-to strategy for brands seeking immediate results. With its data-driven focus on ...

Larisa Uskar joins Rotana Hotels as its Corporate Director of Brand Marketing to oversee a complete brand uplift for the ...

Similarly, Marie Kondo built her personal brand around “KonMari,” a philosophy that emphasizes not just physical organization ...

Media envy is not just the feeling of jealousy marketers and businesses feel when they see great work by a competitor. In advertising, media envy can be wonder and respect. It can drive intensity to ...

Nestlé is an interesting case study. Its recently installed CEO, Laurent Freixe, who took over in August, has been on the ...

Broadcast channels are the latest tool in the kit for fashion and beauty brands seeking to build their communities, but there ...

In her new role at Swiggy, Isha Gupta will focus on enhancing the brand's engagement and presence across social media ...