The foundation of any enduring brand is trust, and without a strong brand, it's hard to drive demand that lasts.

Performance marketing has become the go-to strategy for brands seeking immediate results. With its data-driven focus on ...

Sustainable marketing, when done effectively, not only helps the planet but can also boost a brand’s image and foster ...

For many startups, frugality is a necessity. It can also be a choice and a keen motivator. Take Zoho for example, which hit ...

Adopting omnichannel strategies and telling bolder, more powerful stories in unconventional ways is increasingly required to cut through the noise and reach your desired audience ...

Larisa Uskar joins Rotana Hotels as its Corporate Director of Brand Marketing to oversee a complete brand uplift for the ...

Media envy is not just the feeling of jealousy marketers and businesses feel when they see great work by a competitor. In advertising, media envy can be wonder and respect. It can drive intensity to ...

In her new role at Swiggy, Isha Gupta will focus on enhancing the brand's engagement and presence across social media ...

Nestlé is an interesting case study. Its recently installed CEO, Laurent Freixe, who took over in August, has been on the ...

Leveraging techniques like decision trees can indicate where customer behavior should receive marketer attention.

Broadcast channels are the latest tool in the kit for fashion and beauty brands seeking to build their communities, but there ...

Veteran marketing executive Jochen Sengpiehl's future at VW is uncertain. The automaker has launched an internal ...