GVGL Marketing Management's Ebru Tuygun shares why 2025 is the year when brands can no longer afford to be passive about ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

In today’s digital era, businesses are rapidly embracing WhatsApp Automation to enhance customer interactions, streamline ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

Marketing and branding in Nigeria have undergone a remarkable transformation over the decades. From the days of hand-painted billboards and radio jingles to the modern era of social media influencers ...

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the ...

Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving so brands must adapt to avoid being seen as tone-deaf.

Stay connected with TTG Media's Noticeboard – your go-to space for industry updates, announcements, and community news from ...

Ngozi Akinyele is at the helm of directing brand, marketing, communications, sustainability and corporate citizenship ...

Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.