The journey from a startup to a successful enterprise is challenging yet immensely rewarding. One key element that can ...

This programme is designed for marketing and non-marketing professionals with a minimum of 5 years of experience, who are responsible for developing and leading the delivery of brand strategy. Combine ...

For most startups, the path to international expansion is fraught with unique challenges that require thoughtful execution.

It’s not enough to develop brands based on a clever brand name or price or an occasional promotion. Rather the marketer must build an integrated brand development strategy that has ‘legs’ – legs built ...

How can you ensure you’re developing the optimal strategy for distributing your brand’s message? This module will provide you with the information necessary to develop SMART media strategies and ...

Let's have a look at a few standard approaches to brand differentiation. Developing a business strategy that works over the long term means building a relationship of trust with your target customers.

Chinese brand Honor launched its Alpha Strategy, announcing its envisioned transformation from a smartphone maker to ...

MUMBAI: Sweety brand mouth freshener maker MR group has appointed Divya Johari as head of marketing & brand development, ...

Great-West Lifeco is comprised of three main businesses in Europe: Canada Life UK, Canada Life Europe and Irish Life. Despite separate brand visions, positioning and values aligned to individual ...