The journey from a startup to a successful enterprise is challenging yet immensely rewarding. One key element that can ...

WWD asked industry experts for some brand strategies on remaining competitive ... Speak to occasions and use cases when developing new products and assortments, while referencing trends that ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

It’s not enough to develop brands based on a clever brand name or price or an occasional promotion. Rather the marketer must build an integrated brand development strategy that has ‘legs’ – legs built ...

How can you ensure you’re developing the optimal strategy for distributing your brand’s message? This module will provide you with the information necessary to develop SMART media strategies and ...

This programme is designed for marketing and non-marketing professionals with a minimum of 5 years of experience, who are responsible for developing and leading the delivery of brand strategy. Combine ...

Learn about the branding cycle, its key stages, and how it helps businesses build a strong, lasting brand identity for ...

Let's have a look at a few standard approaches to brand differentiation. Developing a business strategy that works over the long term means building a relationship of trust with your target customers.

Rishi joins Hachette Book Group from the Random House Group as executive director of consumer engagement and marketing ...