The logo on a to-go cup is part of the company's cachet and a sure sign the drinker is "in the know" about what's cool in the world of coffee. We visited Blue Bottle's Brooklyn shop, located on a ...

With its Nescafe instant coffee and Nespresso brands, Nestle ranks as the world's biggest coffee company. Blue Bottle takes it into the high end of the market, operating minimalist coffee bars ...