AI has been rapidly advancing in the past few years and for the most part, I've been fairly unfazed – until now. A series of ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

A Boston startup that promises to measure the effectiveness of physical ads like billboards and subway ads is now profitable ...

Blue Billboard, the largest DooH advertising provider in the South East of England, is first customer to implement new Sony ...

AI is useful for content delivery optimization, audience behaviour analysis, and even the creation of targeted advertising campaigns. It’s crucial to make sure the billboard’s design permits ...