We all know words have power – but the fonts those words are written in can have just as much. Font psychology is the study ...

These are considered best for longer text passages. Sans serif fonts, like Arial and Helvetica, are defined by what they don’t have: those “wings” and “feet.” They have cleaner lines and ...

Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Campton and Akkurat Pro are our sans-serif fonts. Campton works well for large, expressive headlines, ...

Helvetica is a common sans-serif font. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.