What is a CDP? Customer data platforms are a core piece of the digital customer experience stack that integrate and organize customer data, manage customer profiles and in some cases provide ...

Gartner recently released its first-ever Magic Quadrant for Customer Data Platforms—a true testament to the growth and maturity of CDPs. Although that was a major milestone, CDPs have been around for ...

One key tool that has emerged as a game-changer is the Customer Data Platform (CDP). Let’s delve into what a CDP is, why ...

Over the years, customer data platforms (CDPs) have evolved from being purely data unification tools to becoming engines of activation and orchestration as they empower organizations to not only ...

Although CDP approach to managing customer data is not brand new, it's been on the periphery of marketing consciousness. Apparently, not anymore! Customer data platforms evolved from a variety of ...

The gala awards night, held in Singapore on November 28, awarded AlikeAudience for Best Customer Data Platform, Best AI Marketing Solution, and Best Mobile Marketing Solution. “The AlikeAudience ...

The IDC MarketScape on Worldwide B2C Customer Data Platforms noted ... customer behaviors for likelihood to purchase, next best offer, churn, personalization, and so forth.

The gala awards night, held in Singapore on November 28, awarded AlikeAudience for Best Customer Data Platform, Best AI Marketing Solution, and Best Mobile Marketing Solution. "The AlikeAudience team ...