Ad slogans help us determine the best products ... The catchphrase won various awards and was ranked in the Top 10 ...

Oh yes, keep it simple. The best slogans do. PHIL DUSENBERRY, former chairman of BBDO North America was inducted into the Advertising Hall of Fame in 2004. He is the author of the practical memoir ...

but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden, the head of ad-agency ...