When you think of building wealth and creating a sustainable financial future, you likely imagine the numbers of your bank ...

Wealth managers who understand cognitive biases can use this knowledge to help better manage investor confidence and steer ...

Behavioral finance offers a unique perspective on investment decision-making. Integrating psychology and traditional finance theory can minimize emotional decisions and mitigate their impact.

Behavioral finance is the natural intersection of psychology and finance—especially psychology’s influence on financial decision-making. Behavioral finance can apply to both individuals and ...

Behavioral finance advisors, or BFAs, are trained to help clients navigate the emotional and practical aspects of their finances. After all, investing should be a science, but it's often an art.

Financial professionals offer the most value when they understand what motivates clients, the Orion leader maintains.

People giving care to adults have had to sacrifice work advancement and full-time employment.

They don’t always optimize. They feel uncertainty, fear, and greed. Behavioral finance digs into the psychological reasons behind why we spend, save, and invest the way we do. In this guide ...

Books and articles on behavioral finance tend to discuss "the crazy things that clients sometimes do and not a lot about what we, as practitioners, are supposed to actually do about it," said Kitces, ...

By delving into behavioral finance, individuals can uncover the hidden patterns and biases that influence their spending ...