Press came up with the idea of making a beard balm after a trip last year to Uman, Ukraine, where tens of thousands of Jews make a Rosh Hashanah pilgrimage to visit the grave of Rabbi Nachman ...

“Beard balms are used to enhance moisture and supply ... I didn’t have to use a lot of it to make the hairs on my face feel softer and less bristly. I also used it on my skin after shaving ...