Chu, Michael, Regina Garcia-Cuellar, and Rosa Amelia Gonzalez. "Día Día Practimercados: Meeting the Daily Needs at the Base of the Pyramid (A)." Harvard Business School Case 313-071, August 2012.
It’s the idea that humans find fulfillment and happiness when they’ve not only addressed their basic needs ... clients and better meet their hierarchy of needs. 1. Start with charitable ...