The Smokies have officially announced their name change to the Knoxville Smokies and shared what their new team logo and ...

Artists behind the new designs said they drew inspiration from across East Tennessee, hoping to highlight locations and elements from throughout the area. Luis Lopez is the main artist and visionary ...

What does it take to rebrand a huge sports team? GQ finds out. Join Justin Thomas Kay as we look at the evolution of the LA Clippers’ branding, from their founding logo as the Buffalo Braves to ...

The logos include a new color and a historic bridge connecting South Knoxville to downtown over the Tennessee River.

Salem's newly founded baseball team has settled on its name ... “That started with step one: the team name and logo. And we believe we’ve created something that is true to Salem and true ...