Mattel is doubling down on its plans to expand "outside the toy aisle" after the smash hit Barbie movie. The comments come as the California-based firm said its sales fell by 12% for the three ...

When did we go from decrying the body image standards set by our Barbie dolls to buying merch to wear to midnight showings of the new Barbie film? Jess Bacon explores… In an age of nostalgia, it ...

Since Greta Gerwig's brilliant "Barbie" movie came in July 2023, countless people have continued revisiting their own fond ...

The company's latest results show just how much help is needed. Barbie billings jumped 16% in the July to September period compared with 2022, driven by the success of the first ever film starring ...

Mattel Films has been vocal about its ambitions to turn as many of its old toys into movies as it can ... it will have a hard time matching Barbie, which managed to capture the zeitgeist in ...