Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) today announced the launch of a new PLAY-DOH Barbie collection from ...

The Margot Robbie-led Barbie movie is a smash hit, and its take on Barbieland is filled with colorful Barbies and Kens made ...

When Handler introduced Barbie (named after her daughter Barbara) in 1959 at the New York Toy Fair, her male competitors laughed her out of the room: nobody, they insisted, would want to play with ...

Hasbro, a leading games, IP, and toy company, returns to the North American International Toy Fair® in New York (March 1-4, ...

Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

Toys, Games, Licensing & Entertainment for Hasbro, Inc. "By collaborating with an iconically stylish brand like Barbie, we’re creating new ways for PLAY-DOH kids to bring their own imaginations ...

This licensing collaboration between two iconic brands in their respective toy categories, PLAY-DOH and Barbie, gives consumers a branded experience that unleashes this imaginative potential so ...

The Dublin-based company uses a ‘kid-safe’ app to bring toys to life with AR technology. Irish toy-tech start-up HoloToyz has announced a new partnership with US toy company Mattel to launch ...