National Barbie Day celebrates the creation of Barbie, one of the world’s most iconic and recognizable dolls, and has since become a symbol of fashion and women empowerment.

Barbie, the iconic doll that has captivated hearts and minds for generations, has not only been a staple in toy chests around ...

This is the story of an icon, fallen from grace, and her herculean journey back to the top of the mountain. It's also the story of how smart strategic thinking reclaimed a brand's lost DNA for a new ...