A socially responsible marketing plan also helps differentiate yourself from competitors—especially those that may be larger or more well-known than you. As a CSR marketing expert, I recommend the ...
It's what you do with that knowledge that determines the success of your campaign. Here are five tips to make sure your B2B marketing campaigns appeal to the right people, convey the value your ...
If you’re still taking a one-size-fits-all approach to your marketing campaigns ... cycle in B2B marketing could be anywhere from six months to five years, this type of plan can help you ...
Today, B2B buying ... CRM, marketing platforms and social media data cannot reside in silos to attain such outcomes. The data and tooling that informs 360 campaigns should be well-defined within ...
Use the Value Proposition Canvas tool to make sure all the key elements are covered Analyze current value propositions to identify strengths and opportunities for improvement Create a compelling B2B ...
The B2B Institute at LinkedIn, in partnership with WARC and Lions, undertook a major study to analyse the effectiveness of ten years’ of B2B marketing campaigns and to replicate Lions and WARC’s B2C ...
Search Engine Land » PPC » LinkedIn debuts Companies Hub to boost B2B marketing ... tune their LinkedIn campaigns. By identifying engagement levels, marketers can better plan, target, and ...
Planning a marketing campaign starts with understanding your position in the marketplace and ends with details such as the wording of an advertisement. Keep in mind that your plan for a marketing ...
Pre-Covid, B2B marketing was often synonymous with high-cost, highly targeted campaigns aimed at reaching decision-makers in exclusive, business-focused environments. The belief was that B2B ...
Why we care. The Companies Hub provides B2B marketers with actionable insights to fine-tune their LinkedIn campaigns. By identifying engagement levels, marketers can better plan, target ...