For companies looking to ensure that their message guides buyers toward confident choices, orchestrating cohesive 360 ...

Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings ...

Blue Atlas Marketing has published an insightful article, “Top B2B Marketing Automation Platforms,” offering valuable information for businesses looking to enhance their marketing efficiency and ...

Look at the qualitative data, such as how people respond to your messages. Highlight the human touch. When using automation, find ways to highlight the importance of human interaction in B2B marketing ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

according to "The 2023 State of Marketing Automation" from Insightly and Ascend2. The survey, based on the responses of 198 B2B marketers, is a stark reminder that there is plenty of room for ...

Banzai's vision is to build a comprehensive suite of AI-driven marketing tools that make life easier for marketers and businesses of all sizes. Acquiring Act-On is a key step toward achieving this ...

Brigins Digital Consultants has launched a new B2B lead generation service utilizing advanced market research ...

Userled, an artificial intelligence (AI) startup that enables business-to-business (B2B) firms to create "hyper-personalised" ...

Trust in marketing measurement is already poor, and left unchecked, it’s poised to get 20% worse. The pain that your organization feels surrounding B2B marketing measurement problems is real.

In today digital-first business environment email remains one of the most powerful tools in a B2B marketer arsenal Done right a B2B email marketing campaign can generate leads build relationships and ...