Let's dive deeper into why lead-generation ad campaigns aren't suitable for every business, and then I'll share some ...

B2C marketers are often A/B testing different strategies to optimize campaigns. B2B success might be measured by lead generation, qualified leads passed to sales and, ultimately, revenue.

Asked which content types are the highest performing for their B2C organization for building brand awareness, securing leads, nurturing leads, and converting leads marketers responded as follows (top ...

In today’s B2B landscape, the traditional approach to lead generation faces a fundamental challenge: buyer psychology has evolved dramatically, but many lead capture methods remain rooted in outdated ...

and 23% for hybrid B2B-B2C firms). Some 46% of respondents say research reports generate leads with a high conversion rate; 44% say videos/motion graphics generate leads with a high conversion rate.